Opportunity Information
1
Online/ Digital Platform/ E- Commerce Business
Experienced Professional
Regular/ Full Time
On- Site (Fixed Location)
Lahore
The Role
PakWheels is hiring a Marketing Manager to lead its Social Media, Influencer Marketing, PR and Brand Partnerships teams, grow social channels and deliver campaign objectives across business units.
•Grow social media channels and distribution across Instagram, Facebook, TikTok, YouTube, WhatsApp Channel and other relevant platforms •Plan and execute high-reach content that rides viral trends while building trust through informative content •Drive real-time content around breaking automotive news, industry trends, launches and cultural moments •Identify emerging social trends, formats and creator behaviours and opportunities for PakWheels to experiment and grow •Plan and execute brand calendars in coordination with Business Units and the Video, Design, Content and Performance teams •Deliver campaign leads, listings and orders for each business unit •Leverage influencer relationships for brand promotions and partnerships with clear ROI •Use the PR network to establish nationwide messaging for events, campaigns and launches •Source and deliver brand partnerships from pitch to co-branded execution and renewal •Own push notifications, newsletters and WhatsApp marketing, establish micro-segments and track ROI (CTR, sessions, conversions) •Establish and track sentiment for PakWheels and sub-brands across social media and outlets •Report performance weekly with clear numbers and next actions
Applicants General Eligibility & Requirements
6+ years
Education, Experience and Skills Requirements
6+ years of experience in social media, PR or influencer marketing, including team leadership, preferably in a fast-paced, media-driven or digital-first environment; proven experience managing and mentoring social, PR and influencer teams and working cross-functionally with design and video teams; experience using AI and creative technology tools Preferred: Deep understanding of the automotive industry, the Pakistani digital audience and the local content landscape
Social Media Management, Influencer Marketing, Public Relations, Digital Strategy, Analytics, WhatsApp Marketing, Project Management, Stakeholder Management, Team Leadership
About the Employer
PakWheels