Video Director

Opportunity Information

The Role

PakWheels is looking for a creative and experienced Video Director to lead the creative direction, production quality and execution of its long-form video content, with a focus on growing its YouTube channel.

•Develop and execute strategies to increase YouTube long-form content growth, views, watch time, and audience retention •Analyze YouTube trends, audience behavior, competitors, and content performance to identify growth opportunities •Work closely with the content team to develop video ideas, formats, and series that align with audience interests •Understand YouTube algorithms, packaging (titles/ thumbnails), retention patterns, and viewer psychology •Identify reasons behind underperforming content and implement improvements in storytelling, pacing, and production approach •Build strategies to revive long-form content performance and increase channel engagement •Lead the complete video production process from concept development to final delivery •Direct video shoots while maintaining high production standards and brand consistency •Develop shooting plans, creative approaches, visual styles, and production requirements •Manage camera direction, framing, angles, movement, and overall visual storytelling •Plan locations, shooting setups, equipment requirements, and production workflows •Supervise camera operators, editors, and production teams where required •Ensure final videos deliver strong storytelling, engagement, and viewer retention •Create compelling narratives and structures for automotive content •Guide hosts, presenters, celebrities, and talent during shoots to achieve the desired performance •Ensure videos have strong hooks, pacing, and storytelling elements suitable for YouTube audiences •Direct interviews, reviews, features, documentaries, and entertainment-based content •Maintain consistency in tone, quality, and visual identity across all productions •Oversee editing direction, including pacing, transitions, graphics, sound design, and overall storytelling flow •Work closely with editors to optimize videos for YouTube audience retention •Ensure final outputs meet production quality standards before publishing •Provide creative feedback during the editing process

Applicants General Eligibility & Requirements

Education, Experience and Skills Requirements