Opportunity Information
1
National Corporate Entity/ Company
Lahore
Corporate Office
The Role
Develop and execute integrated marketing and Non-Fuel Retail (NFR) strategies aligned with business objectives.
•Develop and execute integrated Marketing Plan and Non-Fuel Retail (NFR) strategies aligned with business objectives, driving brand growth, revenue diversification and profitability through innovative retail offerings and strategic partnerships •Lead brand management and oversee ATL, BTL, TTL and digital marketing campaigns, ensuring consistent brand identity across retail outlets and digital platforms •Drive end-to-end NFR business growth, overseeing expansion, commercial negotiations, operations, sales, profitability and customer experience •Manage social media platforms, paid media campaigns (Meta and LinkedIn Ads) and creative content to strengthen digital presence, audience engagement and brand awareness •Drive customer acquisition, lead generation, retail network expansion and dealer/ distributor engagement through targeted marketing initiatives and on-ground activations •Lead the creative team, coordinate with cross-functional departments, monitor marketing KPIs and campaign effectiveness and present actionable insights to management
Applicants General Eligibility & Requirements
10+ years
Education, Experience and Skills Requirements
- Masters: Marketing
Experience in social media strategy and branding, including 5 years in a Lead/ Managerial role Preferred: Experience in OMCs
Commercial Acumen, Market Research, Analytical Skills, Negotiation, Vendor Management, Marketing Campaigns, Business Development, Communication and coordination, Reporting
•Certifications in Digital Marketing/ Social Media Marketing are a plus
Flow Petroleum