Opportunity Information
1
Online/ Digital Platform/ E- Commerce Business
Managerial/ Experienced Professional
On- Site (Fixed Location)
Lahore
The Role
Marketing Manager to lead PakWheels' Social Media, Influencer Marketing, PR and Brand Partnerships teams, shaping the brand's digital presence and driving growth across platforms.
•Grow social media channels and distribution across Instagram, Facebook, TikTok, YouTube, WhatsApp Channel and other emerging platforms •Plan and execute high-reach content and real-time content around breaking automotive news, launches and trends •Plan and execute brand calendars with Business Units and the Video, Design, Content and Performance teams •Deliver campaign leads, listings and orders for each business unit •Leverage influencer relationships and a PR network for brand promotions and nationwide messaging for events, campaigns and launches •Source and deliver brand partnerships from pitch to co-branded execution and renewal •Own push notifications, newsletters and WhatsApp marketing with micro-segments and tracked ROI •Establish and track sentiment for PakWheels and sub-brands; report performance weekly with clear numbers and next actions
Applicants General Eligibility & Requirements
6+ years
Education, Experience and Skills Requirements
6+ years of experience in social media, PR or influencer marketing, including team leadership, preferably in a fast-paced, media-driven or digital-first environment Preferred: Deep understanding of the automotive industry, Pakistani digital audience and local content landscape
Social Media Marketing, Influencer Marketing, Public Relations, Analytics
About the Employer
PakWheels