Deputy Manager Marketing

Opportunity Information

The Role

Deputy Manager Marketing at Beaconhouse Group, Corporate Head Office, Lahore, Punjab.

•Assist line manager in end-to-end development of digital video campaigns for BCP, Newlands, BSS, and special projects •Collaborate on concept creation, ensuring alignment with brand positioning and campaign objectives •Coordinate shoot planning, including alignment with internal teams and external agencies •Oversee on-ground shoot execution to ensure quality, timelines, and brand consistency •Manage post-production alignment and ensure final deliverables are optimized for digital and other platforms •Lead strategy and planning of digital media campaigns across regional and Head Office (HO) levels •Develop nationwide and campus-specific media plans aligned with campaign objectives and target audiences •Collaborate with internal teams and media partners to allocate budgets and optimize channel mix •Monitor campaign performance and refine strategies to maximize reach, engagement, and conversions •Ensure alignment of all media activities with overall brand and marketing goals •Act as custodian of BSS social media accounts, managing access and providing guidance to campuses for smooth operations •Lead training and ongoing support for social media handlers to ensure consistent presence and alignment with brand guidelines •Oversee brand websites to ensure content is up-to-date, accurate, and aligned with brand guidelines •Implement updates, edits, and changes as needed to maintain a seamless user experience •End-to-end coordination with line manager of key events including CES, Young Canvas, LAP, BISC, and other initiatives •Align with internal stakeholders to understand event objectives, audience, and execution requirements •Oversee on-ground execution, ensuring seamless operations and consistency with brand guidelines •Coordinate with cross-functional teams, vendors, and agencies for timely delivery of logistics, production, and setup •Monitor event progress and resolve challenges proactively •Manage and track marketing budgets, ensuring all activities are executed within approved allocations •Optimize spends through effective coordination with teams and vendors while maintaining accurate budget oversight •Liaise with creative, digital media, and website agencies to ensure alignment with campaign objectives and timely deliverables •Manage end-to-end coordination with vendors for events, production, and giveaways, ensuring quality execution and adherence to timelines

Applicants General Eligibility & Requirements

Education, Experience and Skills Requirements