Manager Product Marketing

Opportunity Information

The Role

To lead the go-to-market strategy, positioning, messaging, and adoption of the bank’s Shariah-compliant digital banking products and propositions by translating customer and market insights into compelling launches, campaigns, and enablement that drive customer acquisition, engagement, and revenue growth.

•Develop and execute go-to-market strategies and launch plans for new and existing digital banking products and features, aligned with the product roadmap and business objectives •Define product positioning, value propositions, and messaging for target customer segments, ensuring consistency across channels and adherence to Shariah principles and regulatory advertising guidelines •Conduct market, competitor, and customer research to identify segments, needs, pricing, and product opportunities, and share actionable insights with Product and senior leadership •Plan and lead integrated product campaigns across digital, social, content, partnership, and lifecycle channels in collaboration with Brand, Digital Marketing, and external agencies •Develop product collateral, FAQs, sales and customer-facing enablement materials, and training for internal teams, partners, and customer support •Track and report product marketing KPIs (acquisition, activation, engagement, CAC, and ROI), conduct post-launch reviews, manage budgets and vendors, and guide and mentor team members as assigned •Drive customer acquisition (NTB/ ETB), activation, retention, cross-sell, and win-back through CRM, lifecycle marketing, referral, rewards, and loyalty initiatives in coordination with Retail Banking, Digital Channels, Cards and Payments, and Financing teams •Gather and analyse customer feedback, app reviews, usage analytics, and competitor benchmarks, and coordinate with the Customer Experience (CX) team to identify pain points and recommend improvements to products, journeys, and communication •Work with Product, Technology, and Operations teams to define business requirements, support User Acceptance Testing (UAT), and ensure launch readiness of new features, journeys, and propositions, including training of internal teams •Build and manage partnerships with merchants, fintechs, payment providers, and ecosystem partners to create co-marketing, rewards, and offer programs that strengthen the bank’s value proposition •Ensure all marketing communication, offers, and product disclosures comply with State Bank of Pakistan (SBP) regulations, Shariah governance requirements, data privacy, and customer fairness standards, obtaining required Compliance and Shariah clearances •Simplify Shariah-compliant product structures (e.g. Murabaha, Ijarah, Musharakah, Mudarabah) into clear, accurate customer language in English and Urdu, and develop digital product content including product pages, in-app messaging, onboarding journeys, explainers, and FAQs, with Shariah and Compliance sign-off •Prepare product performance reports, dashboards, and management presentations; any other task assigned by line management

Applicants General Eligibility & Requirements

Education, Experience and Skills Requirements