Assistant Manager- Demand & Connections

Opportunity Information

The Role

Translate approved brand objectives and Demand & Connections strategies into integrated campaign plans for the assigned business unit.

•Develop BU campaign briefs, audience and channel recommendations, phasing, budget scenarios and measurable objectives for Manager review; translate approved direction into executable plans with agencies •Challenge agency proposals against the brief, audience evidence, reach and frequency, channel roles, cost benchmarks and prior learning. Identify gaps and recommend improvements before approval •Own the campaign workback schedule, dependencies, deliverables and launch readiness. Check asset specifications, landing destinations, tracking and documented approvals before release •Monitor delivery, budget pacing, audience reach, frequency and agreed quality and effectiveness measures. Investigate variances and direct corrective agency actions within approved guardrails •Recommend changes in targeting, placement, creative rotation, phasing or spend allocation. Execute only changes covered by documented delegated authority; escalate changes to strategy, total budget or agreed outcomes •Produce concise weekly campaign updates and post-campaign evaluations that explain results, limitations, corrective actions and implications for the next plan. Validate agency data with the designated measurement owner •Define the BU campaign’s audience, message, channel, format and timing requirements for the Content & Influencers PICs. Align content calendars, creator deliverables and paid amplification with the campaign plan •Coordinate Brand feedback and approvals; confirm assets are suitable for intended placements and that usage rights cover media deployment. Escalate missed deliverables or suitability concerns •Lead routine agency status meetings, maintain action and issue logs, challenge missed commitments and resolve delivery issues. Provide evidence for the Manager’s agency performance reviews •Maintain approved budget, commitment, actual spending and forecast trackers; coordinate purchase requisitions, purchase orders, delivery evidence, invoice checks and reconciliations with Procurement and Finance •Check delivery against approved rates and placements; document discrepancies and pursue corrective action or make goods through the agreed process. Do not make unauthorized commercial commitments •Apply approved brand safety, viewability, fraud, data-use and channel quality requirements. Escalate breaches promptly and trigger protective pauses under the agreed incident protocol •Track category and competitor activity, propose focused tests and execute approved pilots with defined hypotheses and success measures. Share learning and apply approved tools, including AI, with human review and company data safeguards

Applicants General Eligibility & Requirements

Education, Experience and Skills Requirements