Opportunity Information
1
Private Sector Academia (Day- care/ School/ College/ University/ Training Institute)
Managerial/ Experienced Professional
On- Site (Fixed Location)
Lahore
The Role
The Educators is hiring a Digital & Performance Marketing Manager for its Integrated Marketing & Communications Department at the Head Office.
•Develop and execute digital marketing strategies to drive online sales, revenue and business growth •Plan, manage and optimise paid campaigns across Google, Meta, TikTok, LinkedIn and other digital channels •Develop and manage SEO, SEM, email, affiliate and remarketing campaigns to maximise customer acquisition and retention •Track, monitor and optimise key performance metrics (ROAS, ROI, CPA, CAC, CTR and conversion rate) using GA4, GTM and other analytics tools •Manage budgets, conduct A/ B testing and continuously improve campaign and website conversion performance •Collaborate with creative, content, merchandising and e-commerce teams to deliver effective marketing campaigns and product launches •Track market trends, competitor activities and campaign performance, preparing regular reports with actionable insights •Manage relationships with external agencies and marketing partners to ensure high-quality campaign execution
Applicants General Eligibility & Requirements
8- 10 years
Education, Experience and Skills Requirements
- Bachelor 16 Years: Marketing, Digital Marketing, Business Administration
8-10 years of relevant experience
Digital Marketing Strategy, Performance Marketing, Google Ads, Meta Ads, SEO and SEM, Email Marketing, Remarketing and Retargeting, Affiliate Marketing, Google Analytics 4
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About the Employer
The Educators