Opportunity Information
1
Industry/ Manufacturing (National)
Mid Career
Lahore
The Role
Senior Marketing Executive leading social media, digital campaigns and PR for the company and its tenants.
•Lead the social media strategy across Instagram, Facebook and TikTok •Develop and manage the monthly content calendar •Come up with out-of-the-box ideas to keep content and campaigns fresh •Strategize and execute digital campaigns to promote tenants •Run campaigns and giveaways that drive footfall and visibility •Onboard and manage influencers and brand partners; track performance and ROI •Build media relationships; manage press releases and PR for events, launches and CSR •Oversee digital PR across online media and platforms •Engage with agencies and manage deliverables, timelines and quality •Report on reach, engagement, footfall, coverage and sentiment; coordinate agencies and vendors
Applicants General Eligibility & Requirements
2- 3 years
Education, Experience and Skills Requirements
- Bachelor 16 Years: Marketing, Mass Communication, Business Administration
2-3 years of experience in social media and/ or PR; retail or agency background is a plus
Meta Business Suite, Google Analytics, Canva, CapCut, Copywriting, Social Media Marketing
•Excellent written and verbal communication in English and Urdu •Proven record of running social campaigns and growing engaged communities •Organized, analytical and able to manage multiple campaigns under tight deadlines •Calm, professional approach to sensitive issues and crisis situations
About the Employer
Packages Group