Paid Marketing Executive

Opportunity Information

The Role

Paid Marketing Executive (E-Commerce, permanent) at Ideas, Karachi, running paid advertising campaigns on Meta Ads and Google Ads.

•Plan, execute and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads •Develop media plans, budget allocations, campaign forecasts and performance projections aligned with sales and ROAS targets •Monitor and optimize key performance metrics, including ROAS, CPA, CPC, CPM, CTR, conversion rate and revenue •Analyze campaign performance and e-commerce sales data to identify growth opportunities and improve campaign efficiency •Manage campaign budgets, pacing, audience targeting, bidding strategies and product feed-based campaigns •Develop and execute strategies for scaling campaigns while maintaining profitability and target ROAS •Conduct A/ B testing of creatives, audiences, placements, bidding strategies and campaign structures •Work closely with creative, merchandising and e-commerce teams to develop performance-driven ad creatives and promote relevant product categories •Monitor product availability, inventory levels, pricing and promotional activities to ensure effective media investment •Prepare daily, weekly and monthly performance reports with actionable insights and recommendations •Track campaign performance against business targets and proactively identify risks, underperformance and optimization opportunities •Ensure accurate campaign tracking, conversion measurement and reporting through GA4, Google Tag Manager and platform analytics •Stay updated on advertising platform developments, industry trends and best practices

Applicants General Eligibility & Requirements

Education, Experience and Skills Requirements

Salary, Compensation & Benefits