Opportunity Information
1
Bank/ Digital Bank/ Microfinance Bank/ Financial Institution
Leadership
Regular/ Full Time
On Site
Karachi
The Role
Raqami Islamic Digital Bank is seeking an experienced marketing and communications leader in Karachi to drive the Bank's brand, corporate communications, public relations, content and marketing communications agenda.
•Execute the Bank's brand and communications strategy in alignment with the overall marketing strategy •Ensure consistent application of the Bank's brand identity across all channels and customer touchpoints •Lead the development and execution of marketing campaigns across Retail Banking and SME & Business Banking segments •Manage corporate communications, press releases, announcements and external messaging •Develop and oversee content strategy across digital, social media, print and corporate communication channels •Manage relationships with advertising agencies, creative agencies, media partners and communication vendors •Drive brand awareness, reputation management and market visibility initiatives •Develop communication plans for product launches, partnerships and strategic initiatives •Lead media relations and coordinate external communication activities •Oversee internal communication programs to strengthen employee engagement and organizational alignment •Monitor campaign performance, brand perception and customer engagement metrics •Manage social media communication strategies and content calendars •Support crisis communication and reputation management initiatives when required •Lead and develop the Brand & Corporate Communications team
Applicants General Eligibility & Requirements
•Equal opportunity employer; applications welcome from all qualified individuals, including Persons
12- 15 years
Education, Experience and Skills Requirements
- Bachelor's Degree (16 Years): Marketing, Communication, Media Studies, Business Administration, Journalism, Public Relations
- Masters: Business Administration
12-15 years in Brand Management, Marketing Communications, Corporate Communications, Public Relations, Media Relations and Digital Marketing, including at least 5 years in a senior leadership role managing brand, communications or marketing functions Preferred: Experience within the banking or financial services industry
Brand Strategy, Corporate Communications, Public Relations, Media Management, Reputation Management, Marketing Communications, Content Strategy, Campaign Management, Social Media Communications, Agency Management, Crisis Communication, Stakeholder Management, Budget Management, Presentation Skills
Application
- Curriculum Vitae
About the Employer
Raqami Islamic Digital Bank