Opportunity Information
1
Bank/ Digital Bank/ Microfinance Bank/ Financial Institution
Leadership
Regular/ Full Time
On- Site (Fixed Location)
Karachi
The Role
Raqami Islamic Digital Bank is hiring a Head- Performance Marketing & Loyalty Platform for its Retail Banking department in Karachi. We are seeking a strategic and data-driven leader to own the Bank’s customer acquisition, lifecycle marketing, and loyalty platform strategy.
•Define and lead the Bank-wide performance marketing and loyalty strategy, operating model, annual plan, and investment roadmap •Own the product roadmap for the Bank’s in-house loyalty platform •Drive profitable acquisition across paid, owned, referral, affiliate, partnership, and ecosystem channels •Design and govern the loyalty proposition, rewards architecture, merchant partnerships, and reward economics •Lead CRM, lifecycle marketing, personalization, activation, retention, cross-sell, and win-back initiatives •Direct segmentation, experimentation, attribution, marketing analytics, and campaign performance optimization •Partner with Product, Sales, Digital Channels, Cards & Payments, Financing, SME, CX, Data Science, Finance, and Technology teams to commercialize propositions and optimize customer journeys •Own budgets, forecasts, business cases, vendor commercials, and executive reporting •Ensure customer fairness, data privacy, Shariah compliance, campaign governance, and risk controls •Build and develop a high-performing team across performance marketing, CRM, loyalty, analytics, and partnerships
Applicants General Eligibility & Requirements
•Equal opportunity employer; applications from all qualified individuals including Persons with Dis
15+ years
Education, Experience and Skills Requirements
- Bachelor 16 Years: Marketing, Business Administration, Finance, Economics, Analytics, Digital Marketing
- Masters: Business Administration (MBA)
•Minimum 15 years of relevant experience in performance marketing, digital growth, loyalty/ rewards, CRM, customer lifecycle management, analytics, fintech, banking, telecommunications or other high-volume consumer businesses •At least 7 years in senior leadership roles with accountability for strategy, budgets, teams, vendors, governance and measurable commercial outcomes
Performance Marketing, Growth Strategy, Loyalty & Rewards Management, CRM & Lifecycle Marketing, Digital Analytics, Marketing Automation, Customer Acquisition & Retention, Budget Management, Conversion Optimization, Vendor & Agency Management
Application
About the Employer
Raqami Islamic Digital Bank