Opportunity Information
1
Online/ Digital Platform/ E- Commerce Business
Mid Career
Regular/ Full Time
On- Site (Multiple Locations)
Karachi
Karachi/ Lahore
The Role
PakWheels is hiring a Brand Manager (Karachi/ Lahore) to own and execute the brand strategy across all business units, manage campaigns and improve brand performance through data analysis and insights.
•Develop and execute the brand strategy for PakWheels, aligned with business goals, with a strong presence across traditional and digital platforms •Monitor key metrics such as brand awareness and market share and present insights to leadership; conduct surveys, feedback sessions and competitor analysis to refine strategies •Work with marketing, sales and product teams to ensure timely and aligned execution of brand initiatives and manage brand calendars •Oversee the full cycle of brand campaigns, including planning, KPI setting, budgeting and performance optimization •Ensure adherence to brand guidelines across all channels to maintain messaging and visual consistency, and address deviations proactively •Drive sustainable growth by evaluating and adjusting current strategies for improved impact
Applicants General Eligibility & Requirements
4+ years
Education, Experience and Skills Requirements
- Bachelor 16 Years: Marketing, Business Administration, Communication
- Masters: Business Administration
Minimum 4 years in brand management, marketing or a similar role with a proven track record of brand growth; proficient in data analysis and reporting, with experience in Google Analytics, social media analytics and similar tools; expertise in digital marketing, social media strategies and leading digital campaigns Preferred: Experience in automotive or tech industry brand strategies
Brand Management, Data Analysis, Digital Marketing, Social Media Management, Communication, Google Analytics
Preferred: SEMrush, Microsoft Excel
About the Employer
PakWheels