PakWheels
Lahore New Opportunity Official website
Opportunity Information
Number of Post(s)

1

Type of Employer

Online/ Digital Platform/ E- Commerce Business

Level

Mid Career

Work Schedule

Regular/ Full Time

Placement

On- Site (Fixed Location)

Location

Lahore

The Role

PakWheels is hiring a Senior SEO Executive with strong Local SEO expertise to join its SEO team and grow organic visibility and qualified traffic.


•Conduct ongoing keyword research, clustering, competitor analysis and search-intent analysis to identify high-value local and service-related opportunities •Build and optimize scalable city, area, service and location landing pages that provide genuine user value •Own the SEO strategy for Google Business Profiles and Google Maps visibility across relevant PakWheels locations •Work with Product and Engineering teams on SEO-friendly templates, URL structures, internal linking, structured data and scalable technical solutions •Conduct regular technical SEO audits covering crawling, indexing, rendering, canonicalization, redirects, XML sitemaps, JavaScript SEO, Core Web Vitals and structured data •Optimize service and location pages for local search intent, entities, relevance, E-E-A-T, SERP features and conversion intent •Monitor organic performance using Google Search Console, GA4, Ahrefs/ SEMrush, Screaming Frog and Looker Studio and translate data into actionable recommendations •Collaborate with cross-functional teams to incorporate SEO requirements into new services, product launches and website changes •Run SEO experiments and analyze the impact of changes •Keep up with Google algorithm updates, Local SEO developments, AI-powered search, LLMs, AEO and SERP features and adapt the SEO strategy

Applicants General Eligibility & Requirements
Required Experience

3- 4 years

Education, Experience and Skills Requirements
Required Experience

3-4 years of hands-on SEO experience, preferably in Local SEO, marketplaces, multi-location businesses or large-scale websites; strong practical understanding of Local SEO, Google Business Profiles, Google Maps and local pack rankings; strong technical SEO knowledge; hands-on experience with Google Search Console, GA4, Ahrefs/ SEMrush, Screaming Frog and Looker Studio Preferred: SQL or Python

Skills

SEO, Local SEO, Technical SEO, Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, HTML, CSS, JavaScript, Microsoft Excel

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Application

No application fee

About the Employer
PakWheels PakWheels
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