Opportunity Information
1
Online/ Digital Platform/ E- Commerce Business
Mid Career
Regular/ Full Time
On- Site (Fixed Location)
Lahore
The Role
PakWheels is hiring a Senior SEO Executive with strong Local SEO expertise to join its SEO team and grow organic visibility and qualified traffic.
•Conduct ongoing keyword research, clustering, competitor analysis and search-intent analysis to identify high-value local and service-related opportunities •Build and optimize scalable city, area, service and location landing pages that provide genuine user value •Own the SEO strategy for Google Business Profiles and Google Maps visibility across relevant PakWheels locations •Work with Product and Engineering teams on SEO-friendly templates, URL structures, internal linking, structured data and scalable technical solutions •Conduct regular technical SEO audits covering crawling, indexing, rendering, canonicalization, redirects, XML sitemaps, JavaScript SEO, Core Web Vitals and structured data •Optimize service and location pages for local search intent, entities, relevance, E-E-A-T, SERP features and conversion intent •Monitor organic performance using Google Search Console, GA4, Ahrefs/ SEMrush, Screaming Frog and Looker Studio and translate data into actionable recommendations •Collaborate with cross-functional teams to incorporate SEO requirements into new services, product launches and website changes •Run SEO experiments and analyze the impact of changes •Keep up with Google algorithm updates, Local SEO developments, AI-powered search, LLMs, AEO and SERP features and adapt the SEO strategy
Applicants General Eligibility & Requirements
3- 4 years
Education, Experience and Skills Requirements
3-4 years of hands-on SEO experience, preferably in Local SEO, marketplaces, multi-location businesses or large-scale websites; strong practical understanding of Local SEO, Google Business Profiles, Google Maps and local pack rankings; strong technical SEO knowledge; hands-on experience with Google Search Console, GA4, Ahrefs/ SEMrush, Screaming Frog and Looker Studio Preferred: SQL or Python
SEO, Local SEO, Technical SEO, Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, HTML, CSS, JavaScript, Microsoft Excel
PakWheels