Opportunity Information
1
Private Sector Academia (Day- care/ School/ College/ University/ Training Institute)
Managerial/ Experienced Professional
On Site
Karachi
The Role
The City School invites applications for Senior Manager Marketing in Karachi.
•Lead marketing strategy for the Group’s brands, including TCS, TSS, and other associated brands, in collaboration with the Board •Identify USPs, target markets, and growth opportunities to develop effective marketing plans •Develop and oversee the annual marketing budget and ensure optimal resource utilization •Monitor market trends, competitors, and emerging opportunities to support strategic decisions •Lead ATL, BTL, digital, and social media campaigns to strengthen brand visibility •Oversee corporate branding, alumni engagement, corporate events, and website management •Coach and develop the marketing team through ongoing training and professional development •Drive national and international brand expansion through targeted promotions and strategic projects •Manage internal and external stakeholder communications in alignment with organizational values •Negotiate with media agencies and vendors for promotional campaigns and marketing materials •Oversee public relations and media engagement to strengthen the Group’s corporate image •Ensure effective functioning of the Internal Customer Service Department in alignment with marketing objectives
Applicants General Eligibility & Requirements
10+ years
Education, Experience and Skills Requirements
- Bachelor's Degree (16 Years)
Minimum 10 years of relevant experience, including senior-level marketing strategy and leadership.
•Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is preferred
About the Employer
The City School